10 Most Iconic Looks: Our All-Time Favorite Gossip Girl Looks

Etoile Luxury Vintage
2026-04-07T12:00:02+02:00

Our favourite TV show with our favourite fashion moments. Let's take a closer look at Gossip Girl and the most iconic looks of this show.

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With the world constantly rediscovering 2000s fashion, one thing remains undeniable: no show delivered style quite like Gossip Girl. From the steps of the Met to the penthouses of the Upper East Side, fashion wasn’t just costume, it was a language. And every character spoke it fluently. Eric Daman, the show’s legendary costume designer, once revealed that Blair never repeated a headband and Serena never re-wore a pair of shoes. That is commitment to the look. And although some trends from the era have stayed in 2007 (we’re talking to you, brightly colored tights), the best Gossip Girl outfits still feel chic today, effortless proof that true style is timeless. Here are our favorite looks from the show that continue to inspire street style, runways, moodboards… and every Upper East Side fantasy.

Serena’s Travel Chic — The Entrance That Said It All

Serena van der Woodsen’s very first look, striped Breton top, light jacket, jeans, and a perfectly knotted scarf. Is still one of her most wearable, timeless outfits. It’s simple, fresh, and impossibly cool without trying.The effortless mix of classics gives this look its staying power. Add a slouchy shoulder bag or a vintage LV Keepall, and you’re basically Serena stepping off the train at Grand Central.

Photo: pinterest.com

Matching Sheaths — The BFF Fashion Pact

Blair and Serena stepping out in coordinated open-back sheaths was the definition of best-friend glamour. Metallic pumps, sleek silhouettes, and that “you can’t sit with us” energy. These dresses could walk into any gala in 2025 and still turn heads. Timeless, elegant, and a reminder that the only thing better than a great outfit… is a coordinated one.

Photo: pinterest.com

Serena’s Hamptons White Party Look

White Party rules are strict, but Serena always broke them beautifully. Her flowing ivory maxi dress was simple yet striking, proving that less is often more. This look embodies summer elegance: barely-there makeup, beachy hair, and a dress that moves with the breeze. Pair it with a neutral crossbody, think a vintage Dior Saddle in white, and it’s perfection.

Photo: pinterest.com

Blair’s Beret Era — Ahead of the Curve (As Always)

Before Maria Grazia Chiuri brought berets back at Dior, Blair Waldorf had already declared them a fashion essential. Paired with tailored coats and classic dresses, her beret phase remains one of the most iconic aesthetic shifts on the show. This look is Parisian chic meets Upper East Side polish, a match made in couture heaven.

Photo: pinterest.com

Blair’s Polka-Dot Perfection

Blair’s refined polka-dot midi dress is the kind of look you could wear today and still be the most elegant person in any room. Soft, feminine, and sophisticated — with Blair’s signature drama. It’s giving Audrey Hepburn meets Constance Billard royalty.

Photo: pinterest.com

Serena’s Sexy Lace-Detail Moment

We have already discussed some of Serena's most iconic looks. There is only one more outfit we can not forgot. The stunning dress she wore during an evening at the ballet. Serena wore this look in season 4 episode 8.

Photo: pinterest.com

Blair’s Sequined Champagne Gown — A Cinderella Moment

Blair’s shimmering gold gown from Season 4 remains one of the most breathtaking dresses in the show’s history. It’s delicate, ethereal, and undeniably regal, basically a couture dream. A neutral vintage clutch (like a Dior Lady Dior Pochette) completes the fairytale vibe.

Photo: pinterest.com

Blair’s Elie Saab Wedding Gown — An Icon for the Ages

Blair’s final wedding gown, custom Elie Saab, long sleeves, lace detailing, is a Pinterest legend for a reason. Elegant, romantic, and timeless. The headband return? Perfection.

Photo: pinterest.com

Blair’s School Uniform — The Look That Started It All

Plaid skirts, layered knits, pops of pink, and of course, a headband.
Blair’s Constance uniform inspired a decade of preppy fashion revivals.

Photo: pinterest.com

Gossip Girl didn’t just influence fashion.
It shaped an entire generation’s understanding of luxury, identity, and personal style.
The looks remain iconic not because they were trendy, but because they captured the personalities who wore them.

And just like that, we’re still taking notes.

XOXO,

Francisca

Sources:
People.com
Graziadaily.co.uk
Glamour.com
Marieclaire.com